Social Media Case Study Archives | Transmute
02 October 2014

Sainsbury’s Social Media Crisis Comms Case Study

social_media_crisis_comms
It doesn’t have to happen on social media to be spread on social media One poster was put in one Sainsbury’s store on Romford Road, Stratford but owing to the nature of its content, it was surfaced and shared on Twitter before Sainsbury’s could do anything about it. An errant poster meant for internal use only (let’s…
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