As Comms Directors, Marketers, Heads of Web and Digital Leaders pulling together a corporate digital or social media strategy encompass all aspects of your business today. Whether you wish to be digital first, or leader in your chosen markets, there is not an area that digital and social media strategy does not reach.
If you are implementing digital or social media policy, strategy, listening or engagement tools at a Group or international level, and it’s a programme you’ve never undertaken before, it’s difficult to know where to start.
No matter what role you undertake, at any level, harnessing and filtering business intelligence through digital and social media channels should be paramount to informing your work.
As HR Leaders and Heads of Talent we know that the need to attract and retain good digital people is only going to grow.
PR departments face an increasingly more fragmented workload as journalists shift to sourcing more of their stories from social media and the growing impact of online editorial content has on SEO.
As Sales Director or Head of Sales you know that the role of the salesperson is evolving quickly. Social media at the heart of this change can revolutionise sales processes for those who invest now.
As Head of Customer Service in a large organization you have more channels than ever before to manage and ever more demanding customers.
STRATEGY: Objective Setting, Audits, Environmental Analysis, Strategy, etc etc etc etc etc etc etc
GOVERNANCE: Social Media Policies, Playbooks, Social brand alignment
BUSINESS INTELLIGENCE: Customers, Competitors, Campaigns, Crisis
TALENT ATTRACTION: Centre of Excellence, Intrapreneurs, Digital L&D
SOCIAL PR: Influencer, Blogger and Reputation Management
SALES: Lead Gen, Opportunities, Digital Sales, Channel shift
CUSTOMER SERVICE: Monitoring, Social CRM, Crisis,Channel Shift